Hanging Out @ Fashion Week 09

Found myself @ the Joe fresh presentation, part of Fashion Week for spring/summer 2010. Amid all the striving and pretension of a high fashion industry trying to root itself in Canada's unglamorous soil, it was refreshing to see clothes characterized by optimism and fun. Joe Mimran is to be congratulated for creating a line of People's fashion @ price points that are hard to believe. Many pieces were in the 20/30/40 dollar range, and nothing, except a sheer blazer for men that caught my eye, exceeded 100$. I thought a few of the yellow numbers for women were especially fetching, while the menswear, though modeled by boys, was accessible by Zoomers like me. In fact Joe Fresh will be featured in the next ZoomerMag on age appropriate models that prove that Zoomers too know how to have (and wear) fun. Moses.